Objective: Boost organic traffic & visibility for Origin.
✅ Forum SEO: Publish top-searched finance questions & expert answers.
✅ Web Stories: Engage users with short, visual finance tips.
✅ Subscription Cancellation Insights: Capture users looking for alternatives.
Objective: Scale user acquisition through affiliate partnerships.
✅ Leverage My Experience: Worked with 30+ affiliates & scaled CPA at $15-$20.
✅ Identify Key Affiliates: Finance bloggers, influencers, and deal sites.
✅ Competitive CPA Payouts: Tiered $15-$20 per signup to attract top affiliates.
✅ Performance Tracking: UTMs & attribution models to optimize high-value users.
📈 Low-risk, high-reward acquisition with long-term revenue potential.
Objective: Capture competitor search traffic & convert users to Origin.
✅ Competitor Keywords: Target Rocket Money, Monarch Money, YNAB, etc.
✅ Ad Copy: Position Origin’s unique advantages over competitors.
✅ Landing Pages: Create 'VS' pages highlighting superior features & pricing.