Labubu x Peeko Guerrilla Idea

I’ve been thinking of a small campaign idea that could create a lot of organic buzz for Peeko while introducing the Labubu doll. The idea is straightforward: utilize Peeko orders as the distribution engine to make a surprise moment for kids and parents.

1. Lucky Labubu Drop

• A few random Peeko orders each day include a Labubu doll.
• Each doll comes with a small note: “You found a Labubu! Share your #PeekoMoment with Labubu to win more surprises.”
• Parents post photos of their kids with Labubu, which Peeko can amplify on Instagram.

2. Scarcity Creates Buzz

• Position it like a “Golden Ticket.” Example: Only 500 Labubu dolls will be dropped into Peeko orders this month.
• Parents start sharing online to show if they were “chosen.”
• Media angle: “Peeko customers across India are finding mystery dolls in their orders.”

3. Story

• Every order includes a small story card about Labubu.
• A few lucky ones get the actual doll.
• Add a QR code that allows parents to “adopt” the doll online, name it, and view a live counter of the number of Labubus adopted that day.

4. Why this works

• Surprise creates delight and PR pickup.
• Kids love mascots, and parents share their excitement on Instagram.
• Scarcity and story turn it from a promo into a moment people want to talk about.