1. QR Distribution with Incentives
Instead of sending people directly to WhatsApp (where source tracking gets tricky), route them first through a Puch landing page and then into WhatsApp.
- Flow: Scan QR → Landing Page → WhatsApp Assistant.
- Incentive Model: Shop owners, tuition centers, hostels, cafes, etc., can display QR posters. For each activated user, they receive a small incentive, from a cash commission to merchandise.
- Impact: This builds a real-world referral engine with measurable attribution while expanding reach in hyperlocal communities.
2. Programmatic SEO (Utility Queries)
Launch programmatic landing pages targeting India’s most common utility searches that map directly to WhatsApp flows. For example:
LP:https://puch.ai/know/pnr-status-check
WA: https://wa.me/919090909090?text=Check PNR status
Other high-demand categories: electricity bills, exam results, ration cards, bank balances, Aadhaar, Fastag, income tax refunds, etc.
- Impact: Each page captures organic search demand and routes it into WhatsApp with a pre-filled query, turning SEO traffic into active users.
3. Programmatic SEO (Trending News + Engagement)
Create auto-generated news summary pages for trending topics.
- Short AI-generated summaries on the website.
- CTA: “Discuss this in detail on WhatsApp →” (deep link).
- Impact: Combines news-driven organic traffic with WhatsApp as the place for discussion, positioning Puch as the go-to conversational layer for news and current affairs.
I believe these three levers QR + incentives, programmatic SEO for utilities, and programmatic SEO for trending news — can together create a substantial acquisition and engagement loop for Puch.ai.